Q. What is different about our
audio files?
A. We have
combined the audio recording, creative script writing, and professional
voice talents with our state-of-the-art software solution to produce audio
tracks that load instantly and play in a matter of seconds- not minutes
like other file types.
Q. What other file
types are you referring to?
A. RealMedia,
WindowsMedia, and MP3. In all three cases your browser has to open a
separate software player for your audio files to play. This alone can take
15-30 seconds… time you don't have to waste, not to mention the average
RealMedia, WindowsMedia, and MP3 files are 2 to 5 times as large as our
audio files.
Q. How do you get
your files so small?
A. "Ancient
Chinese secret!"
Q. Really?
A. No, not
really. We have developed a technique utilizing our state-of the-art
software that allows us not only to compress audio files, but also play
them right in your visitor's browser immediately upon entering your pages.
This can all be added to your existing website with only six lines of code
(per page), and no visual changes in your web pages.
Q. So, the solution
can plug into our existing site?
A. Yes,
exactly! With no change in page load time and no visible change in design.
Q. No change in
load time? How is that possible?
A. Our
programmers have been developing solutions for the web for over eleven
years. A fast load time has always been high on our priority list. Our
solution utilizes streaming audio files, which means that while it's
downloading, it's playing and our files begin playing within five seconds
of your page being accessed.
Q: Ok, why should I
put audio files on my site?
A. The obvious
answer is to stand out from the other 70 million websites out there, but
there are many more reasons:
- Keep visitors at
your site longer. Our clients find that the average visitor will
continue to click through most, if not all of their pages just to hear
all of the voice-overs.
- Most visitors only
stay on a page for 10-20 seconds… They stay longer if someone is talking
to them.
- Enhance the text
content of your web pages by highlighting content with voice.
- Play audio
recordings of testimonials from your clients.
- Touch another
sense. Don't just touch their eyes. Stimulate their audio sense and
effect their emotions.
- Build a unique,
professional image and leave a lasting impression that your company is a
leader.
- Increase sales.
Q. Who writes the
script for our voice-overs?
A. We provide
professional, creative copywriters. But some of our clients write their
own or have their advertising agency write their scripts. Either way works
for us, which ever you prefer.
Q. How often
should I change my audio files?
A. That's
totally up to you. We recommend you change audio in key pages on your site
(like the homepage, CEO's message page, or testimonials page) frequently;
if not monthly, at least quarterly. This will keep your site fresh as
visitors return. The rest of the site you should change at least yearly…
maybe seasonally if you want to recognize a specific holiday.
Q. Can we choose
multiple voices?
A. Yes, we
have over 10 voices to choose from. Males and females, mature to youth.
This is one of our strengths - we currently have over 5000 active on-hold
messaging customers, so, as you can imagine, we are required to provide
many different voice options. The advantage to you is that unlike most of
our competition we staff many voice talents and don't have to charge extra
for additional voice options. (Character voices and impersonations could
require an extra fee.)
Q. Your competition
charges extra for multiple voice talents?
A. Yes, and
for other services that we include in all of our productions. Things like
script writing, sound effects and music. Be careful, our competitors have
a lot of up charges in their programs.
Q. Well, how do we
implement voice-overs on our site? Is it complex?
A. No, it's
not complex. It's a matter of inserting 6 lines of code on the pages of
your site with audio. We have a tutorial available for all of our clients
on how to complete the insertion - it shows exactly how and where to place
the code for proper implementation. It's really as easy as copying and
pasting the code and uploading your updated pages. Our audio flies do the
rest and we upload updates as you make them, so the only time you need to
change the code is when you initially place audio on a page. For those of
you that need help - our technical staff are available to help you.
Q. What about
updates? You said we don't need to update the code each time we update. Is
that right?
A. Yes, any of
your pages that already have audio on them will not need to have code
changed. We update the audio files by uploading them to our server and
instantly your voice-overs are changed through out your site. After the
first implementation you are hands free for all updates. The only thing
you will be required to do thereafter, is approve your new script!
Q. What kind of
turnaround time does it take to get voice-overs on our site?
A. The first
implementation usually takes 24 - 48 hours. The updates usually take less
time because the code already exists on your page. Rush processing is
available for an additional fee based on your required turn time. Of
course your approval is part of the process. If your approval is slow, the
turn time will be slow as well.
Q. You mentioned
on-hold messaging earlier. Can we use the audio files you create for our
web site within our on-hold system?
A. Yes! You
should! Consistency is good for your marketing efforts. Contact us to
discuss the details on how we can help you implement the audio files into
your on-hold system.
If
you have any questions that we haven't answered here,
please contact us
via e-mail by clicking
info@glacegrafix.com.
We have home page greeting solutions
"script and
recording to compression and insertion"
starting as low as $299
!
Solutions where you provide the audio such as your
radio or TV
spots are even more cost effective with
solutions starting at $199
!
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